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HOME

SERVICES

WORK

ASSESSMENT

ABOUT

CONTACT

SELECTED WORK

Projects

Case studies from founders, startups, and small teams I've helped untangle.

Audits

BRICK & MORTAR

The Sweeter Side Bakery

A DIY website was quietly working against a real, beloved local bakery — broken navigation, no photos, no way to actually turn a visitor into an inquiry. I rebuilt it from the ground up: a real brand identity, a menu people could crave, and a class sign-up flow that felt as warm as the bakery itself. Along the way, I even found the owner a cheaper hosting plan than the one she'd been overpaying for.

B2C

FOOD & BEVERAGE

BRICK & MORTAR

The Sweeter Side Bakery

A DIY website was quietly working against a real, beloved local bakery — broken navigation, no photos, no way to actually turn a visitor into an inquiry. I rebuilt it from the ground up: a real brand identity, a menu people could crave, and a class sign-up flow that felt as warm as the bakery itself. Along the way, I even found the owner a cheaper hosting plan than the one she'd been overpaying for.

B2C

FOOD & BEVERAGE

BRICK & MORTAR

The Sweeter Side Bakery

A DIY website was quietly working against a real, beloved local bakery — broken navigation, no photos, no way to actually turn a visitor into an inquiry. I rebuilt it from the ground up: a real brand identity, a menu people could crave, and a class sign-up flow that felt as warm as the bakery itself. Along the way, I even found the owner a cheaper hosting plan than the one she'd been overpaying for.

B2C

FOOD & BEVERAGE

Design Solutions

SAAS STARTUP

Admin Panel- Role- Based Dashboard Overhaul

Transformed an engineer-built internal console into a secure, intuitive dashboard for 7 cross-functional teams. Delivering a layered permission model and accessibility interface on time.

Engineering Unblocked

RBAC ADMIN PANEL

INTERNAL

SAAS STARTUP

Admin Panel- Role- Based Dashboard Overhaul

Transformed an engineer-built internal console into a secure, intuitive dashboard for 7 cross-functional teams. Delivering a layered permission model and accessibility interface on time.

Engineering Unblocked

RBAC ADMIN PANEL

INTERNAL

SAAS STARTUP

Admin Panel- Role- Based Dashboard Overhaul

Transformed an engineer-built internal console into a secure, intuitive dashboard for 7 cross-functional teams. Delivering a layered permission model and accessibility interface on time.

Engineering Unblocked

RBAC ADMIN PANEL

INTERNAL

Product & Workflow Solutions

SAAS STARTUP

Menzies Mission — Operational Strategy & MVP Launch

Stepped into a 3 year stalled startup, to untangle operational friction and workflow chaos. By diagnosing bottlenecks and implementing structured sustainable systems, the unified alignment successfully brought the holistic wellness funding platform to its first concrete, on-time MVP launch.

Launched On-Time

WEB APP

HOLISTIC WELLNESS

SAAS STARTUP

Menzies Mission — Operational Strategy & MVP Launch

Stepped into a 3 year stalled startup, to untangle operational friction and workflow chaos. By diagnosing bottlenecks and implementing structured sustainable systems, the unified alignment successfully brought the holistic wellness funding platform to its first concrete, on-time MVP launch.

Launched On-Time

WEB APP

HOLISTIC WELLNESS

Team & Operational Alignment

B2C APP

Pathways- The Internal Path

A non-profit startup building a mobile app to connect unhoused individuals with open shelter beds and medical services was struggling with massive operational siloes. The clinical field staff and the technical design team were operating as two entirely separate entities, leading to app features that failed to work in real-world conditions.

2 Teams, 1 Path

NON-PROFIT

SOCIAL IMPACT

HEALTHCARE & HUMAN SERVICES

B2C APP

Pathways- The Internal Path

A non-profit startup building a mobile app to connect unhoused individuals with open shelter beds and medical services was struggling with massive operational siloes. The clinical field staff and the technical design team were operating as two entirely separate entities, leading to app features that failed to work in real-world conditions.

2 Teams, 1 Path

NON-PROFIT

SOCIAL IMPACT

HEALTHCARE & HUMAN SERVICES

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EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.

2026 SB - Product Design Strategist.

EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.

2026 SB - Product Design Strategist.

EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.