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HOME

SERVICES

WORK

ASSESSMENT

ABOUT

CONTACT

SELECTED WORK

Projects

Case studies from founders, startups, and small teams I've helped untangle.
  • BRICK & MORTAR + E-COMMERCE

    The Sweeter Side Bakery

    Transformed a confusing, broken website template into a beautiful, easy-to-use online shop that puts the bakery's food front and center—making it simple for customers to explore seasonal specials and sign up for baking classes.
    +45% In-store foot traffic
    B2C
    FOOD & BEVERAGE
    HEURISTIC REVIEW
    FUNNEL ANALYSIS
    DESIGN
  • B2B

    Wellness Platform

    Transformed a complex, poorly defined tracking request into a clear, flexible reporting layer for a multi-location enterprise client. By focusing on immediate operational needs and avoiding codebase clutter, we delivered a streamlined data dashboard on time—improving client retention and setting a new standard for repeatable platform features.
    Reusable premium feature
    ENTERPRISE DASHBOARD
    INTERNAL

Audits

E-COMMERCE

Chelsea Brinton Boudoir Photography

When a luxury boudoir photography studio noticed a massive drop-off in their online booking funnel despite high social traffic, they needed more than cosmetic tweaks. A full audit of their digital storefront revealed that a critical lack of pricing transparency and major user drop-off directly at the contact form were the highest friction points killing conversions.
B2C
RETAIL & LUXURY PHOTOGRAPHY
BRICK & MORTAR + E-COMMERCE

The Sweeter Side Bakery

Transformed a confusing, broken website template into a beautiful, easy-to-use online shop that puts the bakery's food front and center—making it simple for customers to explore seasonal specials and sign up for baking classes.
+45% In-store foot traffic
B2C
FOOD & BEVERAGE
HEURISTIC REVIEW
FUNNEL ANALYSIS
DESIGN

Design Solutions

B2B

Wellness Platform

Transformed a complex, poorly defined tracking request into a clear, flexible reporting layer for a multi-location enterprise client. By focusing on immediate operational needs and avoiding codebase clutter, we delivered a streamlined data dashboard on time—improving client retention and setting a new standard for repeatable platform features.
Reusable premium feature
ENTERPRISE DASHBOARD
INTERNAL
SAAS STARTUP

Admin Panel- Role- Based Dashboard Overhaul

Transformed an engineer-built internal console into a secure, intuitive dashboard for 7 cross-functional teams. Delivering a layered permission model and accessibility interface on time.
Engineering Unblocked
RBAC ADMIN PANEL
INTERNAL
BRICK & MORTAR + E-COMMERCE

The Sweeter Side Bakery

Transformed a confusing, broken website template into a beautiful, easy-to-use online shop that puts the bakery's food front and center—making it simple for customers to explore seasonal specials and sign up for baking classes.
+45% In-store foot traffic
B2C
FOOD & BEVERAGE
HEURISTIC REVIEW
FUNNEL ANALYSIS
DESIGN

Product & Workflow Solutions

SEED STARTUP

Building the Product Roadmap for Venture Scale

An early-stage software startup stalled out because the team was overwhelmed by a chaotic list of 47 different feature requests coming from early users and investors. By setting up a clear system to rank ideas and switching to a structured two-week sprint schedule, the team cleared out the background noise and focused entirely on the three most important updates needed to grow.
Backlog slashed by 90%
B2B
SAAS
SOFTWARE DEVELOPMENT
VENTURE TECHNOLOGY
B2B2C

Farm Chef Link

A rapidly scaling farm-to-table supply marketplace suffered from severe communication fractures and workflow gaps between cross-functional teams. Introducing centralized communication and a unified collaborative workflow eliminated rework and improved product development cycle speeds.
Reworked dropped to Zero.
WEB APP
AgTech
SAAS STARTUP

Menzies Mission — Operational Strategy & MVP Launch

Stepped into a 3 year stalled startup, to untangle operational friction and workflow chaos. By diagnosing bottlenecks and implementing structured sustainable systems, the unified alignment successfully brought the holistic wellness funding platform to its first concrete, on-time MVP launch.
Launched On-Time
WEB APP
HOLISTIC WELLNESS

Team & Operational Alignment

B2C APP

Pathways- The Internal Path

A non-profit startup building a mobile app to connect unhoused individuals with open shelter beds and medical services was struggling with massive operational siloes. The clinical field staff and the technical design team were operating as two entirely separate entities, leading to app features that failed to work in real-world conditions.
2 Teams, 1 Path
NON-PROFIT
SOCIAL IMPACT
HEALTHCARE & HUMAN SERVICES
SAAS STARTUP

Menzies Mission — Operational Strategy & MVP Launch

Stepped into a 3 year stalled startup, to untangle operational friction and workflow chaos. By diagnosing bottlenecks and implementing structured sustainable systems, the unified alignment successfully brought the holistic wellness funding platform to its first concrete, on-time MVP launch.
Launched On-Time
WEB APP
HOLISTIC WELLNESS

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EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.

c

2026 SB - Product Design Strategist.

c

2026 SB - Product Design Strategist.

EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.

c

2026 SB - Product Design Strategist.

EMPATHETIC.

SYSTEMATIC.

OBSERVATIONAL.